Information transparency and clarity have gradually assumed a greater importance in the labelling development. Consumers are more informed and therefore more demanding. On the other hand, the increased action of the official monitoring bodies proves to be a factor of augmented concern for organizations.
It is also important to acknowledge that a quality labelling has a positive impact on sales and on client loyalty. The client’s first impression of the product is crucial to the purchasing decision and, in that context, the clarity in the provision of information attests to be as significant as the label design and image.
Thus the need arises to resort to a specialised labelling consultancy service. Thomas & Bradshaw International, Lda. offers an integrated service for both Food and Non-Food sectors.